intelligence
Remaking the Channel: 6 Buyer Trends Changing How We Partner
Shutterstock
This content is for Channel Partners registered users.
Login to download Register for a free accountAmong the many items made obsolete by the digital age are analog television, movie rentals, audio cassettes, computer floppy disks, pay phones — and the linear channel model. Technology is more sophisticated, and so are buyers. Their online experience has changed the buying journey from beginning to end.
Drawing from results of PartnerPath’s 2020 State of Partnering survey, this report looks at how both sides of the channel are responding to these changes as partners prepare to deal with new buyers, emerging technologies and shifting business models, while vendors are transforming how they partner.
About the Author
Diane Krakora is CEO of PartnerPath and has two decades of experience defining the best practices and frameworks around how to develop and manage partnerships. PartnerPath is wholly dedicated to helping companies elevate the impact of partnering at any stage of their partner and channel development cycle.
Sponsored By
One comment
Leave a comment
Galleries
.@CompTIA report shows #techsector job losses in July, overall growth for the year. dlvr.it/RdD0jz
August 07 2020 @ 22:53:32 UTC
The weekly rewind features @PlanetOneComm and @RingCentral. dlvr.it/RdCrq2
August 07 2020 @ 21:39:32 UTC
.@Avaya unveils new brand for #CCaaS, CPaaS, #UCaaS portfolio. dlvr.it/RdCKDP
August 07 2020 @ 18:02:02 UTC
Check out product updates from @FortinetPartner, @masergypartners and @WIN_Partners. dlvr.it/RdCKBR
August 07 2020 @ 18:02:02 UTC
#TopGun51 channel leader Eric Thomson @ZayoGroup leads by listening. dlvr.it/RdBDX6
August 07 2020 @ 12:20:02 UTC
At #CPExpo 2020, @Tech_Data's Alex Ryals will address building a successful #cybersecurity practice. dlvr.it/Rd7cQJ
August 06 2020 @ 17:57:33 UTC
.@WillpowerHarris gives us a preview of his #CPExpo keynote on #upselling. dlvr.it/Rd7cN1
August 06 2020 @ 17:57:33 UTC
#CPExpo preview: @TheDaveDyson of @TheEclipseGroup talks #upsell/cross-sell and helping solve more customer problem… twitter.com/i/web/status/1…
August 06 2020 @ 17:05:02 UTC
Remaking the Channel certainly is an idea whose time by as come. We cannot keep selling the same way, through the same process, and expect different results.