Mobile-First: What Google’s Change to Ranking Websites Means to Channel Partners

Think Mobile First

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Earlier this year, Google changed the way it indexes websites. Those sites not optimized for mobile devices will be penalized significantly in search engine rankings. But that’s not the only reason partners need to take an omnichannel, mobile-optimized approach to reaching their customers.

Takeaways for Your Business

In this report you’ll learn:

  • Why Google decided to move to mobile-first indexing
  • The ramifications Google’s mobile-first approach to ranking search results will have on channel partners
  • Best practices partners can use to create their own mobile-first and omnichannel marketing strategy

About the Author

Jeffrey Schwartz has covered the IT industry for nearly three decades, most recently as editor-in-chief of Redmond magazine and executive editor of Redmond Channel Partner. Prior to that, he held various editing and writing roles at Communications Week, Internet Week and VARBusiness (now CRN) magazines, among other publications. He is an editor-at-large for Channel Futures and Channel Partners.


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