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You’ve made your business a success in the U.S. Now it’s time to expand into a worldwide market to serve customers looking to go global, even sign up some new accounts. How hard can it be, given the advantages provided by modern mobile and telecom technologies? Harder than you may think without a firm grasp of “how business is done” elsewhere. In this Report, experts from CenturyLink, Ingram Micro, The Herjavec Group and other firms reveal what you need to know as you embark on that new international business strategy. These are people who learned their lessons the hard way, so listen up.
Esther Schindler has been translating from Geek into English for 25 years. Her tech career has included optimizing a minicomputer compiler, owning a retail computer store on an island off the coast of Maine, teaching operating systems internals to enterprise IT staff and designing software QA systems for a tech powerhouse. She’s written about the intersection of technology and business in books (most recently “The Complete Idiot’s Guide to Twitter Marketing”), for the tech press and across every social media platform. Her work has appeared in Sm@rt Reseller Magazine, CIO.com, InformationWeek, PC Magazine and dozens of other publications.