CPaaS Seller’s Guide: The Value-Add in Real-Time Communications

Communications Support

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With the wholesale adoption of smart mobile devices and 24/7 mobile connectivity, customer support expectations have grown beyond toll-free numbers and music-on-hold. Communications platform-as-a-service, or CPaaS, can expand the range of capabilities of enterprise customer communications and push the service provider industry into new and exciting areas.

Takeaways for Your Business

In this report you’ll learn:

  • Why enterprises should expand from fielding simple voice calls to engaging customers through voice, text, email and video
  • How CPaaS can pay big benefits for the channel partner
  • How channel partners can put a plan in place to capitalize on CPaaS

About the Author

Michael Finneran is a principal at dBrn Associates, a full-service advisory firm specializing in wireless, mobility and UC&C. Services include research, policy development, purchase analysis and security/ technology assessment. Finneran is widely recognized in the networking field, where he has worked for more than 40 years. He has published numerous research reports and white papers, and has provided technical assessment, market analysis and network design support to carriers, equipment manufacturers, investment firms and end users.


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