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Coax or Fiber: Which Is Right for Your Customer?

Coax or Fiber: Which Is Right for Your Customer?

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When customers have a choice between coaxial cable and fiber, partners need to take a few critical factors into consideration before making a recommendation.

Takeaways for Your Business

In this report we:

  • Deliver insights from Satya Parimi, Spectrum group vice president of data and cloud products; Cary Tengler, executive director, national partner programs, Comcast Business; Todd Esenwein, senior director, business services, CTAM; and others
  • Explain why 2018 is the year SD-WAN will pop
  • Run down five decision points for customers with coax and fiber options

About the Author

Craig Leddy is a veteran cable industry writer, speaker and market analyst, and a contributing analyst for Heavy Reading, an Informa property. Leddy founded Interactive TV Works, a media consultancy, to promote understanding of advanced digital services. He is a former editor of Cablevision Magazine, senior analyst for The Myers Group and contributing editor for Multichannel News. He teaches the popular How Cable Works industry courses that include CTAM’s How Cable Goes to Market. He also founded and hosts the Interactive Launch Competition, a leading case study contest for business students.


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