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Cablecos continue to grow with gigabit internet services and new SD-WAN products, with plans for security and other managed services. And channel partners appreciate recent intentions by cable providers to improve their channel presence and processes. Those are some of the findings from our ninth annual State of the Market Survey.
Other trends revealed: While channel partners continue to perceive cable as a business-class provider of connectivity, their perceptions of cable as a primary carrier declined for the third straight year. And also for the third straight year, they chose access to human sales support as the most important channel program attribute.
In this report you can access the full results of our 2019 Cablecos & The Channel: State of the Market Survey and profiles of major cablecos. Find out:
Craig Leddy is a veteran cable industry writer, speaker and market analyst, and a contributing analyst for Light Reading and Heavy Reading, which are Informa properties. Leddy founded Interactive TV Works, a media consultancy, to promote understanding of advanced digital services. He is a former editor of Cablevision Magazine, senior analyst for The Myers Group and contributing editor for Multichannel News. He teaches the popular How Cable Works industry courses that include CTAM’s Advance Executive Education. He also founded and hosts the Interactive Case Competition, a leading case study contest for business students.