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Cable providers continue to work with their partners to drive up-market, delivering a wider variety of services to ever-larger companies, our eighth annual State of the Market Survey shows. SD-WAN and Gigabit Ethernet are taking off, and survey respondents like having access to multiple cablecos through one agent agreement.
But we also saw some warning lights: Partners see room for improvement in the overall quality of network services, and about one-third say there are products their customers want to buy that cablecos are not selling in their service areas.
In this report you can access the full results of our 2018 Cablecos & The Channel: State of the Market Survey and:
Craig Leddy is a veteran cable industry writer, speaker and market analyst, and a contributing analyst for Heavy Reading, an Informa property. Leddy founded Interactive TV Works, a media consultancy, to promote understanding of advanced digital services. He is a former editor of Cablevision Magazine, senior analyst for The Myers Group and contributing editor for Multichannel News. He teaches the popular How Cable Works industry courses that include CTAM’s How Cable Goes to Market. He also founded and hosts the Interactive Launch Competition, a leading case study contest for business students.
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