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A VAR’s Guide to MRR — ‘Moving with the Cheese’

Following the cheese

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Delivering services that result in monthly recurring revenue (MRR) increases customer lifetime value, among other benefits. In fact, CompTIA predicts that, for more than half of all IT solution providers, 75 percent of revenue will come from managed services by 2019. In this report, we’ll speak specifically to partners looking to transition away from a break/fix model and add recurring managed service offerings such as SD-WAN, UCaaS and DRaaS.

Takeaways for Your Business

In this report you’ll learn:

  • How MRR has been a massive shakeup to the traditional economic revenue model
  • What role MRR plays in the channel model
  • How the managed services/MRR model allows MSPs to be proactive rather than just reactive

About the Author

Allison Francis is a writer, public relations and marketing communications professional with more than seven years’ experience working in agency and corporate environments. Francis joined the Channel Futures team in 2016 as a contributor, taking over responsibilities for the weekly Security Central beat, and then the biweekly “If I Were Launching an MSP Now” column. She holds a bachelor’s degree in public relations and marketing from Drake University.


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