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8 Great Reasons Customers Should Go Big on Bandwidth

8 Great Reasons Customers Should go Big on Bandwidth

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Businesses often underplay the importance of high-speed WAN, whether for links to the global Internet or to the corporate network. The primary reason for not buying more bandwidth is simple: It’s expensive. But there’s more than one way to look at cost — what’s it worth to make remote workers significantly more productive or to wow customers and guests with fast and secure wireless access? This Report examines how the value of increased big bandwidth outstrips the increased cost and includes eight use cases to make the sale.

Takeaways for Your Business

  • Low-bandwidth links may seem like a bargain, but there are hidden costs to consider.
  • The free, high-quality, secure Wi-Fi expected by today’s customers requires a higher-bandwidth Internet connection.
  • Selling a cloud-based productivity tool without the proper amount of bandwidth is a sure way to lose business.

About the Author

Russ White is a widely known speaker and author who has worked in the networking industry for more than 20 years. During that time he’s spoken at Cisco Live, NANOG, LACNOG and Interop, been active in the IETF and ISOC, and co-authored 10 books on networking technology. He holds a master’s degree in networking technologies from Capella University, a master’s degree in Christian literature, CCIE 2635, CCDE 2007:001 and the CCAr.


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