A mind-boggling 171,000 attendees gathered at San Francisco’s Moscone Center – and around town – for this year’s Dreamforce conference, held Nov. 6-9.
The vendor’s Trailblazers, including partners, customers, employees and key stakeholders, were welcomed to the Dreamforce National Park. There were more than 2,700 sessions and thousands of live solutions from the company’s cloud ecosystem, the Customer Success Expo, meetings and more. Never a dull moment.
For the company’s partner attendees, Dreamforce kicked off with back-to-back keynotes: "AppExchange ISV Keynote: Winning Together in the Salesforce Ecosystem"; and "Consulting Partner Keynote: Driving Lasting Customer Success." With about 18,000 partners at the event, it was the first time in four years that Salesforce split its partner keynote session into two distinct presentations.
Leyla Seka, executive vice president, AppExchange at Salesforce, talked about how everyone can be a AppExchange partner, and highlighted the new Trailblazer Scorecard, a point-based system that supports partners for growth.
Consulting Partner Keynote
At the Consulting Partner Keynote, Neeracha Taychakhoonavudh, senior vice president, partner and industry innovation at Salesforce, who is attending her 10th Dreamforce, talked about the long-term Salesforce-partner journey and the company’s continued commitment to its partners. In particular, she addressed partner concerns about keeping up with Salesforce product innovation, growing resources to meet customer demand, and a shared commitment to customer success.
Vetforce, launched in 2014, is the Salesforce Military Community that’s made available to veterans, service members and military spouses. Vetforce had a booth in the Customer Success Expo lodge where attendees could get information on programs, the new military-focused Trailhead module, education and work opportunities.
CEO Marc Benioff
Salesforce CEO Marc Benioff, in a "Marc & Special Guest Keynote," talked about the Fourth Industrial Revolution and how it’s being driven by next-generation technologies such as 3-D printing, biotechnologies, and closer to home, Salesforce Einstein AI and KONE talking elevators.
myEinstein was announced at Dreamforce, as a packet of tools to empower everyone to build customer AI-empowered apps. myEinstein comes just one year after the introduction of Salesforce Einstein, a layer of artificial intelligence that delivers predictions and recommendations based on users’ unique business processes and customer data.
Monks from the French monastic community Plum Village return to Dreamforce for mindfulness and meditation. The monastics got their first invitation to attend Dreamforce from company CEO Marc Benioff last year. And yes, Plum Village is a Salesforce nonprofit customer that uses CRM for free.
Campground Trail Guide
The Campground Trail Guide helped Trailblazers at the Customer Success Expo navigate the show floor. Here, are three training tents: Small Business Essentials Workshops; the Winter ’18 Release Training Tent; and Success Cloud: Ask the Experts.
Inside these tents, Salesforce experts discussed technical features of upcoming product releases, conduced hands-on workshops, and did one-on-one sit Adoption Consultation meetings.
RingCentral for Salesforce automates the sales and service cycle. The app is available on the Salesforce AppExchange. It works with any RingCentral endpoint, including a desk phone, the RingCentral Mobile app, or the RingCentral Desktop app.
IBM's Ginni Rometty
Ginni Rometty, chairman, CEO and president, IBM, and Marc Benioff, CEO of Salesforce, talked about "The Future of Work." One of the top women CEOs worldwide, Rometty, a 32-year IBM veteran, talked about AI, in addition to quantum (IBM just announced two quantum processor upgrades for its IBM Q, early-access commercial systems), and blockchain — and the responsibility of corporations to usher new technologies safely into the world.
Salesforce is on its way to becoming an $859 billion company by 2022, creating 3.3 million new jobs. The company’s partner community will gain $5.18 for every dollar that Salesforce earns, according to IDC. Salesforce executives told partners that there’s room for another 250,000 skilled resources.
Dell Boomi is a Salesforce gold ISV partner, with the AtomSphere and Boomi Flow apps, which are listed on the Salesforce AppExchange. Dell Boomi AtomSphere helps Salesforce users with integration, master data management, API management and workflow automation. Dell Boomi Flow provides a development platform to create and automate processes.
There was a lot of music at Dreamforce. Alicia Keys and Lenny Kravitz (squint and you can see him!) performed at AT&T Park to support UCSF Benioff Children’s Hospitals; and sponsors Salesforce, Google, Kaiser Permanente and the Giants held a benefit concert, featuring Metallica, Dead and Company, Dave Matthews, G-Eazy and Raphael Saadiq, to benefit the victims of the Northern California wildfires.
The Dream Valley Music Festival, located right in the middle of the Dreamforce National Park, featured multiple stages and more than two-dozen bands.
Missed anything? There’s always next year's Dreamforce 2018, Sept. 25-28, in San Francisco.
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