band, consisting of employees from the company, opened up Monday morning of the NextCon conference. Nextiva hosted the event for customers, partners and entrepreneurs at the Talking Stick Resort in Scottsdale, Arizona.
Nextiva Channel Chief Ira Feuerstein greeted partners and customers on Monday. Feuerstein introduced the theme of the conference, "amazing service" and explained how customer service can make or break the success of your business. He shared his horror story of an airline flight he booked for his family to go to Iceland. It suffices to say that he won't be using that airline again.
The main event of the conference was Nextiva CEO Gorny announcing the launch of NextOS
, the company's new communications platform. Select businesses now are using the platform, which Nextiva has been developing over the last several years with the intention of unifying the various business applications within a workplace.
Erika Frantzve served as one of the event's emcees. She won Miss Arizona in 2012 and runs a nonprofit organization.
Carol Roth, media personality and former investment banker, spoke about creating a positive customer experience. She critiqued customer loyalty programs, which are a traditional method for companies that want to build customer loyalty. While customer loyalty programs aren't necessarily bad, they can send the wrong message.
"You don't want to create loyalty to a program," she said. "You want to create loyalty to the experiences you create."
was on hand during the event as an exhibitor and a sponsor. The company was one of the three main sponsors, alongside Panasonic and Polycom. Cisco recently turned heads by announcing the acquisition of BroadSoft
Nextiva offered partners a chance to train and earn specializations in multiple categories. Call flow builder, analytics report building, analytics dashboard and gamification, and the Nextiva Apps were all topics for training.
The Arizona sky was clear and sunny all week long. The conference was held inside the Talking Stick Resort, but attendees went outside in between sessions to catch the warmth.
Feuerstein used his "State of the Union" channel partner address to bring his recently expanded channel team on stage. Nextiva says it has doubled its channel investment and increased partner revenue
by 100 percent year-over-year.
Xbert, the company's mascot and self-styled "amazing service guru," was on hand to greet attendees. Xbert is a fixture at Nextiva's conferences and has attended several of our trade shows.
Eric Siu (left) and Neil Patel (right) answered questions from the audience about how marketing has changed in the digital age. Patel and Siu host the Marketing School