MicroCorp’s 16th annual One on One event, June 12-14, in Atlanta, was a forum for collaboration and learning. Themed “The Ultimate Partner Playbook,” this year’s One on One event delivered a playbook resource to each attendee. The event was held at the College Football Hall of Fame in Atlanta, with general sessions held at the nearby Omni Hotel CNN Center.
More than 270 attendees participated in sessions that guided them in developing their playbooks for digital transformation. On day two of the annual event, attendees were treated to “The Secrets of Smarketing,” delivered by inbound marketing expert, Dan Tyre of HubSpot. Tyre coined the phrase and authored the concept of “smarketing,” an integration of sales and marketing in the customer approach.
The key session and namesake of the event are the partner and provider One on One sessions. With more than 50 providers sponsoring the event, partners were able to have meaningful meetings with providers to expand their portfolio.
The events platinum sponsors included 8×8, AT&T, CenturyLink, Comcast, Granite, Flexential, Jive, Momentum, Nextiva, Nice InContact, Office Depot/Compucom and Spectrum.
“One on One is a special time of year for MicroCorp, followed by a surge of new relationships and sales,” said CEO Karin Fields. “We’re in our 16th year and partners still rate our One on One sessions on the top of their list. We pack a lot of meaningful content and networking into two days, which makes this event memorable and manageable for our partners.”
Click through the gallery below for highlights and a recap of the event.
Phil Keenan welcomed to the stage Dan Tyre, inbound marketing expert at HubSpot, to share his insights on "smarketing." Tyre took attendees through the "inbound revolution,"
which explains the underlying fundamentals of inbound marketing and answers such questions as why you should consider inbound sales for your team, which industries and companies have had the most success with it, and how you get started with inbound marketing.
MicroCorp’s expo at One on One was a can't-miss part of the One on One experience. Pictured is Kathy Flick of Nextiva
, who had a blast networking and talking about MicroCorp’s upcoming 2019 President’s Club Trip.
MicroCorp’s employees modeled team spirit with branded jerseys while the executive team sported referee uniforms throughout the 16th annual One on One event.
Channel Manager of the Year
MicroCorp announced 8x8
’s Lori Potts (center left) as Channel Manager of the Year. MicroCorps said Potts provides the ultimate experience for its partners and always puts the partner first. 8x8 says it is dedicated to its relationship with MicroCorp and its partners.
Potts is pictured above (second from left) with MicroCorp’s executive team (left to right: Phil Keenan, Karin Fields and Chris O’Brien).
College Football Hall of Fame
Channel partners enjoyed the ultimate experience at the College Football Hall of Fame for the One on One opening event. Attendees enjoyed networking, an interactive football exhibit and tailgate snacks.
One on One would not be complete without the namesake session — the partner and provider One on One meetings. Acclaimed as the favorite session for both partners and providers, these meetings are an opportunity for partners to fit weeks of meetings into a two-hour session.
It's noted that many of MicroCorp’s top-performing partners started their key provider relationships through this session.
Fast StartMicroCorp FastStart
, a partner sales incentive that runs January through April, culminates at One on One. The achievers received the ultimate experience at the Atlanta Motorsports Park where they were able to drive a Formula One race car. Achievers also attended an executive dinner, received exclusive gifts and all hotel and travel expenses for One on One paid.
Back Office Support
Phil Keenan and Kim Goolsby discuss the multiple ways that MicroCorp can provide the ultimate experience for partners through our back-office support.