In February, CenturyLink unveiled a new channel program and Verizon introduced an avenue to new markets. Master agent Intelisys took a big step into Canada, and rival Avant joined forces with a data-center services provider.
Not enough for you?
IT giants Dell EMC, Symantec and IBM also made significant announcements involving their partner programs.
Still not impressed?
We have all of those changes and a half-dozen more in this one-stop gallery featuring new and improved channel programs. No doubt you missed a number of these last month.
Missed January’s big channel changes? Find those here.
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Verizon’s new business unit aims to reach new market segments and provide new opportunities for partners.
The initial services for Verizon Business Markets (VBM) include voice, broadband, IP networking, advanced voice solutions, security and managed services.
The unit will sell both directly and indirectly, and the latter will go through the Verizon Partner Program. Janet Schjins, vice president of solutions and sales channels, emphasized that nothing will change for partners whose customers match the target description of (VBM).
Read Schijns’ comments on the business unit.
Meantime, Verizon wrapped its acquisition of XO Communications’ fiber-optic business. Schijns says XO will operate as a wholly owned subsidiary of Verizon — and partners will be updated as the integration progresses.
“Ultimately, our combined networks will create broader reach, drive acceleration of new technology development, and expand product portfolios for our channel partners,” she said.
Read more about the integration here.
CenturyLink formally announced to its channel community the expansion of its Alliance program, offering partners four ways to work with the company.
Along with the traditional Channel Alliance, CenturyLink now offers Software Alliance, Systems Integrator Alliance and Strategic Partner Alliance programs. The Software Alliance unveiled its brand-new channel program at CenturyLink Ascend in San Diego.
Dell EMC launched the unified Dell EMC Partner Program with specifics around criteria and requirements, incentive architecture, rebate structure, and MDF processes and amounts.
Dell EMC also named Ingram Micro as a 2017 distribution partner after stripping it of its status as an authorized North American distributor. For Ingram Micro, the announcement brings back into the fold the EMC business that it had lost.
The redesigned IBM PartnerWorld Program announced at last year’s partner conference went live.
The focus of the new program is on new competencies and client satisfaction, as well as traditional measures such as revenue. Most importantly, the new program is designed to prep partners for doing business in what IBM calls the Cognitive Era.
Read more about the changes.
A new channel partnership brought together Avant, the master agent and IT provider, and Green House Data, the Wyoming-based provider of data-center services.
Avant’s partner base now will be able to sell Green house’s IT infrastructure and services. Green House has seven data centers across the Pacific Northwest, central U.S. and East Coast.
Read the full story about the partnership.
Just six months since finalizing the acquisition of Blue Coat, the web-security provider, Symantec announced an integrated Symantec Secure One partner program, thus unifying two separate company channel programs.
The new program features a four-tier model: Registered, Silver, Gold and Platinum. It also boasts only two competencies — Core Security and Enterprise Security.
Learn more about Symantec’s program.
Network security firm ForeScout Technologies added strategic features to its global partner program. They are aimed at helping the channel partner engage with customers that need security for enterprise-connected Internet of Things (IoT) devices.
The ForeScout Forward Partner Program will “fit the growing needs of ForeScout’s global channel partners and adds an increased focus on enabling partners to efficiently deliver professional services to better serve end-user customers,” according to the company.
Get full details on the changes ForeScout made.
Bromium replaced its previous partner program with a new “simplified and streamlined” program open to commercial and government partners.
The new program offers “aggressive” incentives for those willing to get started immediately, according to the company, which provides virtualization-based enterprise security.
Hear more from B.J. Ferguson, Bromium’s channel sales manager.
VIPRE launched a new tiered partner program designed to engage with and aggressively recruit new SMB partners.
The new VIPRE Partner Program includes: higher margins; a dedicated channel team; enhanced partner tools; advanced ransomware prevention; and professional-services resources. VIPRE is a product of ThreatTrack Security.
Get full details on the changes.
Reflektion, the “unified engagement” provider, launched a partner data network designed to harness data from e-commerce companies to improve the customer experience.
The Reflektion Partner Data Network gives retailers integrated data sets from partnering companies, alongside Reflektion’s artificial intelligence. Kurt Heinemann, Reflektion’s chief marketing officer, said the network will improve data to, in turn, improve customer engagement.
Read more about Reflektion’s partner data network.
RingCentral added Carousel Industries, the data, voice, cloud and managed services provider, to its channel program, giving its partners and customers access to a new suite of cloud communication and collaboration solutions.
It’s a move that increases the UC provider’s sales presence by approximately 1,000 members. Jim Marsh, chief revenue officer for Carousel, said RingCentral is a “natural fit” and is already drawing high demand.
Read more about the partnership.
Panzura, the enterprise hybrid cloud storage provider, launched its Freedom Partner Program aimed at allowing partners to capitalize on the massive shift to cloud.
The program allows partners to help customers solve the challenge of managing and storing unstructured data. It includes Elite, Premier and Authorized tiers, each with its own benefits and requirements. It is designed to match partners to the level that best aligns with their go-to-market strategy and commitment.
Get the full story here.