By James Sivis, Nerdio
Marketing today is multifaceted: It’s a dynamic, fast-paced and technology-driven landscape that requires a strategic mindset, nimble response, innovative offerings and a customer-centric focus.
Your teams need to be committed to a common goal. And that shared objective is customer acquisition. Marketing plays a pivotal role in strengthening tech brands and driving new audiences, which I had the privilege to discuss during a recent presentation at Microsoft Inspire 2018. Here are my top seven tips for acquiring new clients — and continuing to address the needs of your existing customer base.
Click through our gallery below for seven ways good marketing can lead to explosive customer growth.
James Sivis embarked on his tech career at Bellcore, then moved on to high-level business development at Alcatel offices in Paris, where he worked on international joint ventures in Russia and China, plus sat on $7 billion, group-level marketing and M&A boards. Over the years, James’ laser-like focus on bottom-line results has allowed him to successfully lead departments and companies, and help grow their businesses domestically, regionally and globally. After founding a boutique digital marketing agency, James now serves as vice president of marketing at Adar, where he built the global Nerdio brand from the ground up and continues to push Nerdio marketing to ever greater heights.