Why BYOD + Big Venues Equals New Opportunities for Partners


… required frequencies to cover the building, since each carrier uses its own frequencies for 3G, 4G and soon, 5G. Building owners also need to choose a DAS that can be easily upgraded; future-proofing is critical to avoid the costly event of replacing the entire system when 5G becomes the standard.

In short, building owners desperately need the services of a systems integrator.

The second funding model being driven by BYOD is neutral-host owned/operated. A third-party provider, or neutral host, pays the upfront cost of the equipment and installation as well as providing ongoing maintenance. The neutral-host system owner then attempts to profit by supporting all wireless service providers, but charging them a fee to lease space. For carriers, this means avoiding the upfront costs of a DAS while retaining the benefits of keeping subscribers connected. For systems integrators, they can gain access to a clientele that was previously reserved for the carriers by partnering with these neutral hosts, many of which are still nascent in their existence and thus more flexible in their choice of partners.

In short, resellers that never had access to major venues and Fortune 500 enterprises now have the opportunity to sell into those sites. Your job is to offer an attractive partnership proposition. Stress your ability to provide expert guidance and preferred equipment based on years of experience. This is of immense value to companies that want to avoid the complex challenges associated with enabling the robust connectivity that most employees and visitors take for granted.

BYOD is here to stay and offers its own ops for the channel. It has created a more dynamic, competitive connectivity environment that represents a tremendous and lucrative opportunity for telecom resellers.

Julie Song, president at Advanced RF Technologies, is responsible for overseeing all aspects of the company. Prior to establishing ADRF in 1999, she worked at General Motors and Northrop Grumman Corp.

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