This morning Broadvox and Cypress Communications are taking a major step in continuing to grow our company. We are meeting with our first Public Relations (PR) firm. Previously, we have used industry media, industry events and the Internet to gain visibility and to get our messages out. We will continue to do those things but we are preparing to step onto a larger stage. Establishing a relationship with a PR firm should not be taken lightly. There is the cost, which is not inconsequential. There is the strategy, which has to be developed. Finally, there is the actual plan and execution. While this is not my first time working with a PR firm, it is for some on our team and it is the first time I have been responsible for the direction and selection of the PR firm. The pressure is on.
In selecting a PR firm I performed the following analysis by answering these questions:
Today will be interesting.
David Byrd is vice president of marketing and sales for
, and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.