We Are Family: 5 Channel Insights from the Informa Universe

… a new survey from automation and orchestration software provider Cloudify. The 2017 State of Enterprise Multi-Cloud Report covers about 700 IT professional respondents shaping cloud strategies for organizations ranging from fewer than 50 employees to more than 10,000 in a variety of verticals. The overriding theme here is fragmentation. Short story: Half of the orgs represented manage more than one cloud, with close to 9 percent deploying workloads across five or even more. The most popular two-cloud combination is AWS and Azure, which indicates that customers are using public/public multi-clouds to avoid lock-in. The second most popular two-cloud combination is AWS and OpenStack. (I’ll be at our New Stack City precon keynote for advice on choosing a platform.)

Clearly, public and on-premises clouds are living side-by-side. Some multi, some hybrid. What’s less clear is whether there’s any integration or cross movement of workloads. My guess? Nope. Which brings us to PaaS. Google, IBM, Microsoft, Salesforce and other big names are revitalizing the platform-as-a-service market, which Gartner says will double by 2020. As report author and analyst Kurt Marko points out, PaaS products often make their way to customers as managed, metered service extensions to IaaS and SaaS offerings — and that means they’re incremental sales opportunities for partners. You need to be advising customers deciding where to place new cloud workloads to take PaaS into account. As Marko points out, that’s key in staying responsive to business change because PaaS abstracts complexity, reduces administrative overhead and decreases application development time. The report includes an in-depth guide to PaaS products for AWS, Azure, Googe Cloud Platform, IBM Bluemix, Oracle Cloud and Salesforce. Download it here.

Video Explosion: While much of Ovum’s content is available only to members, the analyst firm regularly publishes opinion columns from analysts that are free with registration. You can get insights on vendors, technologies and global trends. Recently, Mila D’Antonio, principal analyst, customer engagement, discussed the role of video as a tool for enterprises to find, nurture, engage and retain customers. D’Antonio runs down four key trends driving the video boom. First, video is the primary way millennials consume content. They even go to YouTube to find information over search engines. Second, among all consumers, people are four times more keen to watch a video about a product than read about it. She also addresses video consumption on the social web and an increase in the popularity of live-streaming video. Are you using video for your business and advising customers on using it as the go-to engagement tool in a mobile-first world? If not, read D’Antonio’s advice here to see why your should be. We also offer a free report from our own video guru David F. Carr on Making Video Work for Channel Sales and Marketing.

Interested in more from Ovum? You can hear U.S. enterprise practice lead Mike Sapien discuss real-world SD-WANs next month at CPE and chat him up after the session. Hope to see you in Austin!

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