By Seth Oestreicher, Chief Operating Officer, Nectar
One year on, we’re constantly reminded of the rules and, better yet, penalties associated with the European Union’s General Data Protection Regulation (GDPR) and compliance as it continues to dominate headlines. The rules are designed to give EU citizens more control over their personal data. Companies have to make sure personal data is gathered legally and under strict conditions, and those who collect and manage it must protect it from misuse and exploitation, and respect the rights of data owners.
Fundamentally impacting every industry from retail and financial services to health care, GDPR has shaped the way we communicate. No matter what industry you fall into, there’s little doubt the term has been an office buzzword since it came to fruition in May 2018. With the anniversary of the regulation, it’s important to reflect on the impact that GDPR has had on how we do business and, more importantly, issues that are continuing to arise for enterprises as they work to avoid the stiff penalties.
To become compliant as quickly as possible, enterprises are looking to their channel partners for compliant-ready solutions that protect the data and privacy of individuals. However, compliance is a journey, not a destination. As it has affected nearly every industry, it’s surprising there’s a lack of conversation around compliance in unified communications (UC) systems, with security for communication being one of the most dominant areas that GDPR looks to protect.
From an enterprise perspective, GDPR evaluates customer data, employee data, voice system data or any other sensitive information existing on any system. This also extends to how the information is stored, where it is stored, how long it is stored and when it is purged. UC is used in most businesses’ everyday practices — a notification on Skype relating to a meeting or, let’s be honest, a funny meme from a coworker. Salesforce and Microsoft Teams, to name a few, are used worldwide every day.
Enterprise adoption of UC solutions is on the rise and, according to Synergy Research Group, subscribers for UC platforms are expected to grow at a rate of 27% over the next five years, again proving that compliance will continue to be a journey and not a destination as the way we conduct business changes. Enterprises are driving this shift as remote workers and international business exchanges are on the rise, forcing enterprises to adopt solutions that ease communication between employees and customers. After all, communication is key to success for any enterprise.
In both voice and network infrastructure, a majority of businesses are going through a channel partner for a UC solution. It’s rare to find a customer building a voice solution themselves, but if they are, it is vital to invest in a compliant solution immediately, or they will hear the hard knock of auditors at their door. Channel partners realize the value of providing solutions that are GDPR compliant, and in return are seeing shortened sales cycles, given the urgency of the mandate. The advice for enterprises is to …