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Top Channel Program Trends for 2019

Partner Program

… managing integration services and protocols that might typically be siloed. Traditionally, software was seen as benefiting IT leaders and having less impact and minimal value on business goals. In 2019, channel partners and SaaS providers will continue to highlight the direct business implications and value-add of SaaS investments.

5. Uptick in real-time data analytics. One of the most powerful assets a business has is its data and ability to understand how to best derive value from that data. The insights from data analytics help companies accelerate business growth and plan for the future. In 2019, we’ll see more companies select tools that best capture real-time data analytics to help maximize their business practices and increase their bottom line. The best tools to fully capture all data and make it accessible are those that offer a single platform for voice, video and collaboration.

The coming year has a lot in store for the channel. We’ll see companies prioritize VaaS and cloud services and focus on data analytics — all of which proves it could be the most disruptive year for channel programs yet.

J.P. Dundas is the director of North America Channel at Fuze. He works with partners strategically to help them build new business and strategy. J.P. knows that the key to success is building strong relationships with partners, customers and co-workers. In 2012, J.P. was named as “Readers’ Choice” as a Top 15 channel manager in the telecom indirect channel by the readers of Channel Partners magazine and has also been invited to numerous President’s Club’s throughout his career. Follow him on LinkedIn.

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