…addressing potential integration paths? Are there opportunities to add technology to replace manual processes for a better customer experience, to enhance efficiency or provide cost savings?
Example of an expanded technology opportunity:
Microvertical: Refrigerated warehouse/storage
Solution: Refrigerator/freezer sensors replace manual inspection. Improves compliance management, provides superior reporting, increases efficiency of equipment and protects inventory with proactive alerts for issues
Perhaps less obvious are the leads you may uncover by finding a BPO partner with a manual or inefficient process that you can solve. An automated solution can result in an opportunity not only with your specific client’s BPO partner but for that microvertical of BPO solution providers.
When I’m talking to a sales partner looking to initiate a new sales growth strategy — such as exploring microverticals — I often hear that the first step is the hardest, so here’s what I suggest:
Julie Dzubay is vice president of sales operations at WTG and previously was director of indirect sales operations at Electric Lightwave Integra. She earned a master’s degree in telecommunications and marketing at Saint Mary’s University in Minnesota and a bachelor’s in psychology at the University of South Dakota. She also is chair of the Alliance of Channel Women’s mentoring committee. Find Julie on LinkedIn or follow her on Twitter @WTGCOM or @JulieZub.