The E-SBC Is On the Rise

David ByrdBroadvox is closely aligned with several E-SBC suppliers: AudioCodes, Ingate, Cisco and others. However, only recently did I note the growth in the market segment. According to Infonetics, Enterprise Session Border Controller sales grew by 70 percent in 2010. The growth was fueled in part by the continued adoption of SIP Trunking. In order to take advantage of the new services and capabilities enabled by a migration to VoIP, it is important for businesses to implement systems compatible with SIP and acquire services from ITSPs. In fact, according to the same study, SIP Trunking services grew 220 percent worldwide in 2010.

Other factors supporting the growth of E-SBCs include merger and acquisition activity. As companies acquire others, incompatible PBXs, IADs and other IP infrastructure interoperability issues arise. These can be best addressed through an E-SBC. Additionally, as new technologies emerge such as Microsofts Lync product, an E-SBC can enable the enterprise to more quickly deploy the technology delivering potential productivity benefits faster. Finally, there is the issue of security.

A migration to VoIP or SIP Trunking does not increase an enterprises exposure to security breaches. However, as with the implementation of any new application or service that leverages IP technology, securing access for authorized users is important. Ingate and SIPERA make this a mainstay of their promotion of E-SBCs. Others feel that the security discussion can frighten away concerned IT managers not quite ready to embrace the full benefits of VoIP and SIP. When I wrote Practicing Safe SIP, my intent was to increase the awareness of various security risks and how to mitigate them. Today, we read about a major security breach where 24,000 Department of Defense files were lost.” While not associated with VoIP, it is an important reminder that securing information, access and communications is always an essential action.

Enterprises adoption of E-SBCs will provide bottom-line savings of up to 70 percent, improved productivity through the deployment of Unified Communications and Unified Messaging, interoperability between disparate systems, a more robust network and improved security.

Whats not to like about an E-SBC?

David Byrd is vice president of marketing and sales for


, and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.

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