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Telecom Is HOT Despite Downturn

By Troy McCracken, Founder and CEO, Spectrum Inc.

I know the economy is bad and I know that sales are down and everyone you talk to is negative about this year and concerned about next year.

However, I recently had the pleasure of exhibiting at the PHONE+ Channel Partners Conference & Expo in Miami and I saw a ton of business being done!

For those of you who didn’t attend, you missed a great event. Spectrum had a great show! We have already signed up six new partners from the show and have a pipeline full of others.

I have spoken with several other exhibitors – TBI, Entelegent, One Communications just to name a few – and they also had great shows.

I think it is all a matter of attitude. If you think you will have a bad year, you will. If you think you will have a great year, you will. It is all in how you approach it.

Troy McCracken is CEO of Spectrum Inc., a company he founded in 1999 with the vision of delivering telecommunications management services to small and medium sized businesses within southwestern Ohio. Since its inception, Spectrum has expanded its geographic market on a national level and has added large enterprises to its growing clientele base. After ten years of growth, Spectrum has evolved into a telecommunications lifecycle management (TLM) company. Previously, McCracken was a sales professional for companies, such as Cable & Wireless and Cincinnati Bell. He also is a member of the 2009-10 PHONE+/Channel Partners Conference & Expo Advisory Board.


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