… other key cloud business technology, including CRM systems like Salesforce and NetSuite, collaboration solutions like G Suite and Office 365, recruiting tools like JobDiva and Bullhorn, productivity apps like Slack, and even industry-specific applications.
By connecting these systems to UCaaS, your clients also connect these systems’ data and boost productivity for employees. For example, with CRM integration, employees can click to dial directly from CRM, automatically log calls in CRM, and view customer information from CRM inside the UCaaS platform.
5. Omnichannel customer service
Using UCaaS, your clients can build omnichannel contact centers that support voice, video, chat, and whatever communication channels are yet to come. That means customers can communicate with your clients in whatever way is most convenient for them, which goes a long way toward creating a great customer experience.
With CRM integration, your clients’ service reps see screen pops for incoming calls, so they can greet customers by name and easily access all the information they need to answer questions and provide support. Meanwhile, managers can record calls and pull detailed analytics in real time, which gives them insights into how to better train reps and improve the overall customer experience.
6. Better customer engagement
Thanks to Nexmo APIs, Vonage Business offers functionality that other UCaaS providers don’t, including communications platform-as-a-service (CPaaS). Leveraging developer-friendly APIs, CPaaS streamlines all the real-time communications features that customers use to reach a business — voice, video, SMS, social chat — and allows your clients to embed those features on their websites and social media pages. If a potential customer sees a Facebook post about an item they like, they can reach out to the business directly from the Facebook post with just one click.
Vonage also offers voicebot and chatbot APIs, marketing automation APIs, and a host of other features that make unified communications more personal and powerful than ever.
7. Cost savings
Unifying communications into a single solution means fewer vendors and thus fewer expenses. With Vonage Business Cloud, your clients could save an average of 36 percent compared to a traditional phone service, and a traditional phone service doesn’t include all the other UCaaS benefits.
Because the solution is cloud-based, your clients don’t have to pay for or maintain hardware. They also don’t have to worry about hardware failures, which can be costly and can cause operational downtime.
Vonage has much to offer businesses, and thus many opportunities for channel partners to expand their revenue while increasing customer satisfaction and loyalty. The Vonage Partner Network offers training opportunities, tools, and support, as well as a robust residual-selling model with benefits and incentives that increase with each tier.
UCaaS technology is constantly evolving, and Vonage is at the forefront of that innovation, enabling channel partners to meet all their clients’ communication needs — now and in the future.