Simplicity Key to Future of Enterprise Networking Sales

Software-defined networking

… severely restricted.

Don’t Forget the Big Picture

SD-WAN is part of a bigger context. Enterprises are in pursuit of a cost-effective, secure and agile network that supports the way business gets done today — in the office, on the road, and using a wide range of cloud services. You can go about it in two ways. Either add SD-WAN to the pile of point products and services already in use, or transform the WAN to holistically enable optimized regional and global access, extend full network security everywhere, seamlessly integrate cloud resources and mobile users, and deliver a self-service management model. (You can see examples here).

You have to skate to where the puck will be. Help customers build a road map to a real WAN transformation that will simplify their network, increase agility, reduce costs and improve security posture. This value proposition will help you win business and foster strong, trusted-adviser relationships.

Dave Greenfield is the secure networking evangelist for Cato Networks.

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