By Dan Baldwin, TelecomAssociation President
Agents and partners are playing the role of Santa this holiday season as they check their vendor lists to see which telecom and technology service providers have been naughty and which ones have been nice. The nice vendors get one or more TA “2007 Members Choice Award” nominations in their stocking. The naughty get nothing – zip, zero, zilch, nada.
Last spring, TelecomAssociation (TA), a 10-year old membership organization of telecom distributors, established the Members Choice Awards (MSAs) program where registered agent and distributor members vote for service providers in different categories.
After having the service providers tell the distributors all year about how great they are, it’s nice to be able to have the distributors publicly agree or disagree with the vendors’ claims of greatness. To keep the MCA results as honest and useful as possible, TA has established award program guidelines that ensure the best possible results.
The main guidelines are as follows:
1. Anyone can join TA to cast a nomination but only registered and verified TA member “agents” will be able to cast an official vote. The voting period is from Jan. 2 through Feb. 9. Final votes are not tabulated until after that, so voting TA members can change their vote up to Feb. 7.
2. As only registered TA members can vote, only the most confident service providers are encouraging all their agents to go to register with TA and vote. The providers know that encouraging their agents to register as a TA member so they can vote will expose the agents to the service provider’s competitors. Any service provider confident enough to “bet their agents” that they’re really the best do deserve the chance to be publicly recognized as having one of the best programs for agents and distributors.
3. The award program is designed to get service providers to regularly ask the industry’s most productive agents and distributors, “What must I do to earn your new business and your annual MCA vote?” While the TA award nomination and voting cycle is only active a couple months out of the year, the existence of the MCA gives every vendor an open reason to call any agent at any time and ask the question, “What can we do?”
While it may mean nothing to not win or to be in the top five some agents don’t want other agents to know how good a provider is I think it really does say something great about those that win. What it means is both the provider and its agents really think the provider is doing a great job for its agents and it’s not a secret.
Providers who win these awards deserve a look and serious consideration. Go to www.TAvote.com for details about joining TA, how the awards are administrated, who won in 2006 or to vote for the 2007 awards.
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