Hybrid, Private, Public? Try The Multiverse

DSM's Kelly Begeny

Kelly Begeny

By Kelly Begeny

Many businesses, when a trusted partner presents the notion that they could be saving money and resources with AWS, Azure or Google Cloud, say, “Sounds great. Show me the way!”

However, customers need to be educated that there are more options than the extremes of a large public cloud like AWS or a complex private cloud in an on-premises data center.

Price is often the first consideration, and CIOs may assume that public cloud will be the least costly and most flexible option, but that’s not always the case, especially for customers with large workloads that don’t often fluctuate. And, private cloud is no longer as crazy expense you may think. What’s changed? Let’s start with OpenStack, which allows providers to build a virtual private cloud that is just as robust as public and can easily integrate the workloads customers have in AWS or Azure, for a cost that nowadays often comes out on top of those giant public clouds. Years in the making and refined by developers all over the world, OpenStack carries the ability to offer interoperability, flexibility, visibility and control into multi-cloud environments through a single interface.

The CSP Opportunity: Today’s cloud service providers offer much more than the IT version of pay-per-use utilities. Looking to expand into this hot space? Join us in Austin for an intensive half-day boot camp taught by practitioners. Register now!

Every customer’s cloud journey begins in a unique place, has different objectives and deserves a customized solution. Need KVM and VMware? Try a multi-cloud strategy. Same advantages, same flexibility and scalability, self-servicable, cost-effective, and customers know where their data is. Compliance? Check.

In a real-world example, a customer may want a public cloud for those applications that demand choppy workloads, like DevOps. But they also have many stable, mission-critical workloads that don’t often fluctuate but need fast load times. A multi-cloud platform supported by OpenStack could benefit that customer. To top it off, in-house IT, or you as a provider, can manage the entire hybrid/multi-cloud environment through a single pane of glass (that’s right, one portal). This in and of itself frees up your customer’s IT department for revenue-generating activities instead of asking employees if they have tried turning their computers off and then back on again. (Guilty.) There is even private cloud “as a service,” in which customers can get the benefits of a public cloud consumption model with control and the knowledge that their data is secure. This will definitely help customer CIOs sleep better at night.

When deciding which workloads to put where in a multi-cloud infrastructure, consider workload priorities: Greater security? Flexibility? Reliability? Maybe just fully utilizing hardware resources? Oh, and let’s not forget disaster recovery to deal with those pesky natural and man-made disasters. Maybe the customer prioritizes human interaction. Public cloud can be a commodity; service is the differentiator for hosted private cloud. In the event of an outage with AWS or Azure, do you have Jeff Bezos’ or Brad Smith’s phone number?

Help customers be clear on exactly where they are with their environments, where they need to be and how to get there. Cloud providers will provide readiness assessments for a small fee, sometimes even for free. Customers can expect questions like, “What is your business need?” “Are you virtualized?” “How many physical servers are on premises?” and (saving the best for last), “What is your desired outcome?”  “Where do you want to take your business?”  “Do you want to keep spending to keep up a data center?”

A road map to the multiverse, if you will.

Kelly Begeny is a channel sales manager at DSM Technology Consultants, helping businesses find reliability, flexibility, and security in the cloud. She is an active member of Women in the Channel. Follow her at @kellybegenydsm.


  1. Lorna Garey Lorna Garey June 15, 2017 @ 8:59 am

    I’m interested in whether partners see demand from customers for true hybrid clouds. Seems like an expensive-to-build proposition with stability trade offs and not much in the way of concrete benefits outside a few specific use cases.

    • Avatar Doug Cardinale June 22, 2017 @ 2:50 pm

      As a biz dev rep for a cloud services provider, I do have some insight on this. We’ve had some pushback from end customers, but the resellers/MSP’s seem to be echoing your sentiment. They have been unwilling to fully investigate our hybrid cloud proposals because of upfront costs and support concerns. So no, not much demand from customers yet. I believe we need to refine the pitch to show the benefits of implementing this as part of a 5 year plan.

      • Lorna Garey Lorna Garey June 23, 2017 @ 6:33 am

        It’s interesting to see various sectors of the supplier and channel communities sorting into camps, multi vs. hybrid.

        Long game, if hybrid = truly portable, as in, if Azure is offering a better price/performance story than Azure on a given day then workload moves automatically, absolutely. However, if it’s a further lock in to a particular stack, as in, you can jump from on-premises or hosted Azure Stack to Azure, not so much.
        Will definitely be interesting to see how it shakes out.

        Can you share what you run for internal cloud, AS, OpenStack or VMware?

Leave a comment

Your email address will not be published. Required fields are marked *

The ID is: 54226