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How Security Advisory Accelerates SMB Cloud Buys

Cloud Billing
Fortinet's Jon Bove

Jon Bove

By Jon Bove, Vice President of Americas Channels, Fortinet

Small and midsize businesses are feeling the pressure to reduce costs, make workers more efficient and increase speed to market, among other 2018 top concerns revealed by SMB-focused analyst firm Techaisle.

With limited human resources available to accomplish all that, many of your small-business customers are looking to technology — specifically, the scalability, accessibility and cost efficiency cloud provides. With cloud services, SMBs can increase storage and computing capabilities during peak hours or seasons and scale back when not as much processing power is necessary. This allows them to serve their customers just as a larger organization would without overbuying internal resources. As we head into the fourth quarter, this is a major selling point for the retail and hospitality verticals.

The cloud also makes information more accessible, allowing employees and consumers to grab necessary data from any location with an internet connection. As a result, 74 percent of SMBs in a Techaisle study say the cloud enables more agility in business operations.

Because infrastructure and updates are maintained by the cloud service provider, smaller organizations see substantial savings upfront in storage and computing infrastructure. The subscription and consumption-based payment models ensure SMBs pay only for what they need, helping to address the No. 1 issue SMBs plan to address in the next year: reducing operational costs.

Still, though the cloud offers multiple benefits to your SMB customers, and plenty of lucrative services to partners, many small businesses have reservations from a security perspective. Integrating cloud or multicloud environments and on-premises data centers expands the attack surface and increases complexity. This makes it harder for IT teams, which are already limited in resources, to maintain visibility and detect threatening behavior.

While the Techaisle data shows that security is a top priority for 74 percent of SMBs, many do not fully understand the policies, solutions, and IT team resources required to secure the cloud. Additionally, 42 percent of SMBs state that they are unsure which cloud-security measures are most effective. Among the top cloud security concerns are:

  • Loss of data when transferring to or from the cloud.
  • Insecure interfaces.
  • Data breach.
  • Malicious insiders.
  • DDoS attacks.

As a result, SMBs have largely focused their cloud-security efforts on data and network encryption, and intrusion detection and prevention. These are important controls to have in place, but you must offer additional features that both simplify security regulation for IT teams while also making defenses more comprehensive. These features include the collection and distribution of advanced threat protection and analytics, single-pane-of-glass management and integration with wider security solutions.

Moreover, beyond features, SMBs need support to implement advanced security policies, create data boundaries and segment data — tasks that must be done by an experienced team that understands the policies and technical capabilities needed to secure the cloud. Especially as many cloud service providers rely on what’s known as …

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