Earlier this week the astounding numbers regarding Apples iPhone and iPad sales created a surge in their market cap, moving the stock from $560 per share to $610 in 24 hours. Also benefiting from the sales of these products were Verizon and AT&T, although actual activations were down quarter over quarter. It seems the only carrier to actually see its subscriber base grow as a result of iPhone sales was Sprint. However, the increase did not improve their revenue side of the ledger. But thats not the subject for todays blog. I wanted to know what people are doing with all of these iPhones and other smartphones. Yes, there are others. Samsung actually sells more in total than Apple.
Back to the point, what do people do with smartphones? In two studies conducted by Google and Ipsos OTX MediaCT, smartphone users were asked a number of questions revealing how, where and when these devices are used covering the U.S. and several other companies. First, smartphones are in use just about everywhere. I first decided to research this topic when as I waited for my dentist appointment last week, I noticed that everyone (four people) in the waiting room was using their smartphone. No one read the magazines, no one had a newspaper and I was the only one not absorbed with events outside of the room. Since that time (Wednesday of last week) I have paid much closer attention to how and where people use their smartphones. In the latest report, Our Mobile Planet, 98 percent of U.S. smartphone users engage their device every day, with home and work the most likely places. However, 83 percent use the devices while walking (a bit dangerous), 76 percent in a store and 70 percent in restaurants (annoying).
Why are we using these devices? Eighty-two percent are surfing the Web, with 79 percent interacting with social media; I suspect that the 54 percent that do this every day have a serious Facebook habit and need a fix.
For the record, there are more male users than women 51 percent to 49 percent and as the price of smartphones decreases, the age of users is dropping. In 2010, the largest demographic were users in their thirties; 2011 sees a balance, with 25 percent of 18-24 year olds and 24 percent of 25-34 adults using smartphones.
Among college students, text messaging is No. 1, with 81 percent texting often. Reading email is a close second at 77 percent. Surprisingly, 20 percent of users claim a daily purchase with their smartphone. This is very curious as I suspect the purchase may be something that is sought every day such as a cup of coffee or a something low in price such as a song or an app.
Not surprising we still have the 20 percent who foolishly use their smartphone while driving (I hope for conversation or navigation) and the always questionable 40 percent while using the bathroom.
Finally, smartphones have expanded the world of virtual churches and religion with a recent fatwa (March 29) stating that people may read the Quran on a smartphone.
So, how do you wireless? See you on Monday.
David Byrd is vice president of marketing and sales for
, and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.
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