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Digital Stats-a-Palooza: Walk Before They Make You Run

Digital Transformation

… mobile is exploding. Tablets were the hot new thing just 5 years ago. Now they’re declining. Other devices, although a tiny segment, are now the fastest growing means to browse the web. In this case I am talking wearables, smart devices, streaming media boxes and digital assistants like Google Home, Amazon Alexa and Apple’s Siri.

Good branding can help, but it has to be backed up by solid strategy. Maybe the best service you can render is getting your own digital act together, then helping customers understand the current generation: We’re now in the era of the first true digital natives. Adults that grew up in a digital world, in households where they used the internet before they could walk. These consumers – and channel colleagues – know and expect digital and are driving these changes.

One thing is for certain — change. Becoming and remaining agile is critical for organizations that want to stay relevant in the digital era, yet so many of the businesses our partners work with have no formal plans for digital transformation right now. A year from now could be too late.

Julie Dzubay is vice president of sales operations for WTG. Her responsibilities include managing WTG’s sales organization and strategically driving partner and supplier relationships. Previously, Dzubay worked with Electric Lightwave/Integra Telecom as director, channel sales operations and development. She was also senior director of customer retention as well as director of product and market development at Eschelon Telecom. She’s also a member of the 2018-2019 Channel Partners Editorial Advisory Board.

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