Citrix Mobile Analytics Report Reveals Upsides for Channel

Citrix just released a report on mobile analytics, based on data drawn from a global cross-section of its customers. Consumer findings, including that mobile dating apps are most popular at 6 p.m. and consist primarily of images (predictable), and that iPhone 6 Plus subscribers generate twice as much data volume as iPhone 6 subscribers (less so), are interesting.

However, some findings on enterprise mobility trends caught my eye. Solutions providers take note:

• Dropbox is one of the most blacklisted apps by IT. The fact that users are demanding – and often being denied – access to a document-sharing app is an indication that companies may be open to more secure, enterprise-class managed versions. Did you know Box has a reseller program?
• While iOS devices dominate the sample, with 64 percent, Windows is closing in on double-digits, registering 9 percent usage. Android makes up the balance. While still niche, adding support for Windows smartphones and Surface tablets to a managed MDM or BYOD offering may finally be worthwhile. The industry with the most Windows devices? Manufacturing.
• Just 11 percent have and enforce a VPN policy, flat year-over-year. Given ongoing worries over data loss, this is a growth op for solutions providers. Consider recommending and helping implement a service like VyprVPN or TorGuard, or building a custom system with OpenVPN.

Citrix also recommends TCP optimization, saying it can accelerate most data services by up to 40 percent.

Follow executive editor @LornaGarey on Twitter.