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Ciena Tricks Out 18-Wheeler Big Rig to Create New Mobile Demo Lab

Ciena's mobile labNetworking provider Ciena has turned an 18-wheel big rig into a decked out mobile demo lab for partners and customers. Only the seventh one of its kind worldwide (of which actor Will Smith owns two), the new big rig includes more than 1,000 square feet of space and a two-story mobile exhibit.

The double-decker is equipped with Ciena gear, including converged packet-optical, optical transport and packet networking products. It’s traveling throughout North America. Visitors get a hands-on experience and demos of Cienas technology in applications including cloud networking, digital video transport, disaster recovery and network encryption.

And its not just a lab environment. The rig includes full conference and meeting areas so Ciena and its partners can talk with customers about business problems and solutions on the spot. It also includes presentation and signage features that allow Ciena to transform the truck with customized partner co-branding within minutes.

The new lab-on-wheels started its trek across the U.S. earlier this summer, straight from the factory floor. It made its first co-marketing stop in Detroit with Comcast Business, and will continue to host customers throughout the United States and Canada into 2014 and beyond. To take a virtual tour of the truck, check out Inside Cienas Revolutionary New Mobile Demo Lab.”


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