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Channel Surfing Blog: Avaya Packs Partner Agenda


John BabcockBy John D. Babcock, President, Relational Technology Solutions

The Avaya 2011 Americas Partner Conference in Las Vegas in late October was productive and well organized. There were numerous instances to learn about Avayas direction, company strategy and new product/solution offerings. The RTS team had a packed agenda, which included general sessions, Platinum partner sessions, Partner Advisory Council meetings, executive meetings and one-on-one discussions with the Avaya team.Alan Baratz, senior vice president and president of Avaya's Global Communication Solutions group, demos the Avaya Flare Experience to an audience of more than 1,000 channel partners.   

Two areas that were highlighted extensively during the conference were data and video. With the addition of the Nortel Data Networking product line, Avaya is committed to growing its data networking” practice. New products are being introduced to strengthen and grow that practice area. With the introduction of the Flare tablet, Avaya is positioning to grow its share in the unified communications markets. We were however left with some unanswered questions around the new Support Advantage offer and exactly what impact it will have on the channel.

Vice President of Worldwide Channels Jeremy Butt discusses the company's plans for its channel partners in the coming year.As related to the venue, MGM was satisfactory. Considerable time was spent going back and forth between the general hotel area and the conference center. The meals and the final evening reception left room for improvement. However, the general mood of the attendees seemed positive and everyone at Avaya (and MGM) was attentive and helpful.Kevin Kennedy, president and CEO of Avaya, addresses partners at the opening session of the 2011 Americas Channel Partner Conference.

The content covered all the important areas we wanted to hear about: new product intros, existing product changes, the significant changes around services and maintenance, channel strategy and so on. Thursdays partner session in the morning around growth was well done and the presentation was very valuable for business partners looking to grow their practice.

Overall, the conference was productive for the participants from RTS.

Americas Channel Chief Carol Neslund (center) reinforced partners' role in Avaya's success moving forward.
John D. Babcock is president of

Relational Technology Solutions

(RTS), which specializes in delivering IT solutions in the areas of voice, video, networking, storage, servers, data management, custom applications and technology services. RTS is the 2009 Avaya Enterprise Channel Partner of the Year and 2008 Avaya Communications Applications Partner of the Year.


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