Channel Partners Expo Blog: What the UC Pavilion Means for You

Sometimes it seems there is no more vague term in the tech world than unified communications,” or UC. After all, so much can fall into that single, generic phrase, causing one to wonder if UC” even means anything. It does, but sifting through the hype requires some effort.

Thats why we aim to bring some clarity and sanity to the UC discussion this coming week at the Spring 2011 Channel Partners Conference & Expo, with the first-ever UC Pavilion. Expect a casual, table-top setting during expo hours that will give channel partners the chance to talk with leading and emerging vendors about UC.

If youre curious what UC can accomplish for your customers, what kind of expertise it requires, which model hosted or on-premises is best, how UC pays, and so on, this event is for you. And when you consider the kinks that wireless is throwing into the mix, youre likely to have more question. So, bring some coffee and sit down with companies including Cisco Systems Inc., ScanSource Communications, Siemens Enterprise and PanTerra Networks, on Sunday and Monday during exhibit hall hours. 

Then, schedule Mondays UC Interactive Panel Discussion into your calendar because youre bound to glean more valuable information. Pam Avila, founder of Sierra Summit Group and a key member of, will moderate a discussion that will include representatives from Cisco, ScanSource, PanTerra, Outreach Technologies, Siemens and Lingo Communications. Theyll all be on hand to field your questions and share their best practices.

The global UC market stands to jump from a valuation of $3.1 billion last year to more than $5 billion by next year, according to research firm Visiongain. Dont miss out on this promising revenue stream because you didnt take the time to learn what UC really means and the problems it solves.

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