Perhaps the hardest thing to do in this blog was keep the word puppy” out of the title. An ambient video showing some cute puppies has caused quite a stir as its popularity is greater than that of ESPN Online. The Shiba Inu Puppy Cam site has had more than 26 million views representing untold hours of Internet usage. The Internet itself is threatened by these puppies as this type of video will increase traffic at a faster rate than any other IP application. In addition to viewing puppies, people view security cameras, nanny cams, day-care cams, vacation destinations and other ambient video. In fact, according to Ciscos Visual Networking Index, video accounts for 91 percent of all IP traffic. Now this is not to be taken lightly as the estimated traffic for the Internet is 767 exabytes, or just over three-quarters of a zettabyte (a zettabyte is equal to 1 billion terabytes) by 2014.
Obviously, this amount of traffic increase hits broadband service providers and ITSPs like Broadvox first. However, wireless providers seeking to support the increase in video demand will find that base-station connections will need to dramatically increase as well. Overall network capacity must grow at a rate higher than earlier thought to support ambient video. The threat of ambient video to business VoIP is clear. The amount of bandwidth required to support SIP is usually between 88kbps and 100kbps with a G.711 codec. This bandwidth is required on top of the demands for other uses of the business LAN or Internet connection. If employees find themselves lured to ambient video sites, then that will threaten voice quality, concurrent call capacity, new sales, and customer support, bringing on a commercial Armageddon.
Dont laugh just yet. IT managers do their best to block sites that provide streaming services when they interfere with priority business traffic. For example, our IT department has blocked Pandora, a streaming Internet radio service, although we still have access to YouTube. Streaming applications make sizing broadband requirements for a business very difficult, especially when the applications are used intermittently.
An ambient video enthusiast, Jim Bizzocchi describes it this way: Ambient video art is an emergent form, simple to describe, but difficult to achieve. Ambient video works are designed to play in the background of our lives, yet they must be ready to reward our attention in any given moment. Like Brian Eno’s ambient music, they “must be as easy to ignore as notice.” However, whenever they are noticed, they must always yield visual pleasure. In this capacity, they must be equally proficient at rewarding a fleeting glance, a more direct look, or a longer contemplative gaze.”
Certainly a threat to business productivity everywhere and without simple resolution.
Hmmm, I think Ill go gaze at the beaches of Kaanapali in Hawaii.
David Byrd is vice president of marketing and sales for
, and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.