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Business Is Gulping SIP

David ByrdAccording to Infonetics Research, the SIP Trunking market in terms of revenue grew 143 percent in 2010. Certainly, Broadvox and its partners experienced significant growth last year and we anticipate strong revenues again this year. I am often asked about our sales strategy given that our SIP Trunking business is driven largely by our channel partners and our managed PBX business (with the acquisition of Cypress Communications) uses a direct sales model. Simply put, I do not see a conflict. At this time we support nearly 50 IP PBXs and IADs, more than any other service provider. Given the recent focus on Unified Communications and cloud computing, Id like to do a shout out to the leading IP PBXs with whom we have paired to provide calling services to many businesses. At the top of the list is Asterisk and Digium. They have been at the top since we began providing SIP Trunks in 2007. The rest of the top 10 or so in alphabetical order are:

  • 3CX
  • Allworx
  • Cisco
  • ESI
  • FPBX
  • Microsoft
  • Mitel
  • NEC
  • Panasonic
  • Samsung
  • ShoreTel
  • TalkSwitch

We are very committed to the success of these OEMs and their products. Moreover, we are expanding our efforts with new initiatives for Epigy, Iwatsu and Jazinga to increase the number of joint sales with them. As the VoIP service market approaches $50 billion a year (Infonetics Research), Broadvox and its partners want to be a measurable percentage of those servicing the market. It is through our partner channel that we reach these potential buyers resulting in 95 percent of our SIP Trunking sales.

There are many soothsayers promoting the idea that managed services and cloud computing will displace premise-based solutions. I disagree. The market continues to disagree. There is room for both solutions and at Broadvox and several other ITSPs, the market can find both solutions. However, today is for our premise-based partners. Last year was good. Together lets make 2011 even better.

See you on Monday with another new recipe and thoughts.

David Byrd is vice president of marketing and sales for

Broadvox

, and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.


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