Since I did a series covering the selection criteria for determining your broadband needs and provider, I know some of you missed a blog or two and dont have the entire list. The seven questions follow. To get the answers, you will need to read the blogs from this week and last week.
As the services offered over SIP Trunks and IP-based networks grow, BYOB becomes increasingly difficult to support. Interestingly, it is not because of specific quality issues but because it is more difficult to diagnose. Prior to Broadvox offering a hosted Unified Communications solution, our engineers basically addressed interoperability issues. After the acquisition of Cypress Communications, I discovered the requirement to include phones, routers, broadband, applications servers and more as part of the troubleshooting process. The ability to eliminate the broadband as a source of a problem is big when hosting an application as complex and important as UC. Therefore, we offer a fully managed solution which permits QoS from the handset to the cloud. However, our VARs and members of our partner program also want to be able to sell a partially managed UC solution where the phones, routers and broadband are provided by third parties. We are unique in offering a choice of fully managed and partially managed UC. And as this series on broadband emphasizes, getting the right solution to fit a business need is not to be taken lightly. The IP community needs service and application providers that offer choice and avoid one-size-fits-all products. However, when an application is considered business-critical, it should use dedicated broadband. UC is becoming such an application. Therefore, VARs must emphasize the importance of shifting from BYOB to dedicated broadband.
David Byrd is vice president of marketing and sales for
and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.