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Becoming a Jack of All Trades

By Troy McCracken, Founder and CEO, Spectrum Inc.

Recently I hear more and more about how companies are looking to add additional service offerings to their portfolios. One such offering is energy, another is TEM, another is cloud computing, etc. I know that a number of master agencies have either already begun offering these services to their subagents or are thinking about it. My questions to those agencies are:

  • What was the reason(s) behind deciding to add one of these services into your portfolio?
  • Is this going to become a core competency or just “another” offering?
  • How do you plan on supporting the sales and support efforts of these new solutions?
  • If you have already begun offering one of these services, how different is it from telecom?
  • What changes or additions do you plan on making to your resources?

The reason I am asking is because it seems like the traditional telecom agent is being “pulled” in a lot of new and different directions, and I was wondering if anyone feels the same. Is this positive or negative? More importantly, is it possible to be a very successful telecom expert and an energy expert and an IT infrastructure expert and a cloud computing expert and a TEM expert?

In other words, is it truly in the agent’s best interest to be a “jack of all trades” and “master of none” or not?

Thanks for your input.

Troy McCracken is CEO of Spectrum Inc., a company he founded in 1999 with the vision of delivering telecommunications management services to small and medium sized businesses within southwestern Ohio. Since its inception, Spectrum has expanded its geographic market on a national level and has added large enterprises to its growing clientele base. After ten years of growth, Spectrum has evolved into a telecommunications lifecycle management (TLM) company. Previously, McCracken was a sales professional for companies, such as Cable & Wireless and Cincinnati Bell. He also is a member of the 2009-10 PHONE+/Channel Partners Conference & Expo Advisory Board.


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