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As Microsoft Azure Evolves, Channel Opportunities Expand

Cloud Computing

… the channel partner, more than ever, will be expected to deliver a broad portfolio of services and expertise to help business customers adopt Microsoft solutions. Fortunately, the “connectedness” between Microsoft solutions means that building and rolling out new service offerings will be more predictable than before.

Microsoft envisions the business owner and user focusing on the strategies that will accelerate their business growth, and relying on channel partners to help them implement, adopt and configure their cloud solutions as their business needs evolve.

The connective tissue between all of the CSP Microsoft products creates an opportunity for the channel partner to be an indispensable, trusted adviser. The result is that channel partners can create more value-added services to differentiate themselves in the market, provide a high level of service and grow their cloud businesses.

David Hauser is the vice president of cloud services at PlumChoice, the leading provider of white-label technical services for cloud and Internet of Things (IoT) companies.

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