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An Action Plan for the Changing Landscape

Vic LevinsonBy Vic Levinson

As the new year begins, the time for resolutions starts. The whole process of developing an effective action plan depends on making it relevant to the trends taking place in the market.  According to many industry sources, 2015 will see the landscape change.

There will be more industry focus vertical cloud applications. This means that in preparation for achieving your goals, you need to have an action item that involves getting more industry-specific knowledge for the verticals that you are going to be targeting. This means reaching out to industry-specific organizations, learning the issues facing the vertical and becoming a subject matter expert in solving those issues.

As everything becomes more integrated, regulations and industry-specific compliance become more crucial. Educating and certification for compliance need to make the list of action items. If you are going to be involved in any of the medical or financial verticals, then certifications on HIPAA and PCI had better be on your action list.

You need to develop a concise, non-technical way to communicate with your end user regarding the solutions you are providing. It can’t be built just on fear, uncertainty or doubt, and it can’t be an alphabet soup of three and four letter acronyms.

Mobility is where the money is. If you think that you’ve seen it all with UI, you’re wrong. Mobility means that everyone will have a collection of applications running on multiple devices. Your action plan will have to include multiple solutions for the non-desktop workforce. Your solutions will have to take into account lots of BYOD. This means an increased awareness of network security. Network assessments — specifically for robust wireless solutions — will be key. Make sure that you have a robust wireless solution and start asking your clients about their wireless needs. Develop solutions that focus around the verticals you concentrate on and include a wireless component!

The consumerization of IT will continue. Consumer applications and devices will continue to creep into the workplace. Make sure that you have solutions that address both corporate security needs and corporate user wants. Expect rogue chat applications (e.g., Google Hang outs) and back-up solutions (e.g.,  Drop Box) and prepare for them by making sure that your solutions address the corporate user “wants.” Make sure that your plan incorporates mobile device management and security.

This year is going to be great. There is a lot of pent-up demand out there. Your plan should focus on multiple approaches to achieve your goals.

Founder and president of Prime Telecommunications, Vic Levinson has more than 20 years of industry experience as an interconnect and authorized reseller for Avaya and Allworx, hosted IP telephony solutions connectivity and cloud applications. He has been instrumental in setting up the channel marketing program for SNET Communications, a Chicago-based hosted IP telephony provider. He is also a member of the 2014-15 Channel Partners Advisory Board.


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