Accelerating Video Adoption

David ByrdMany years have passed with analysts and proponents of video conferencing and calling claiming the moment is now. Certainly, as prognosticators, they have not been very good. Neither travel cost reduction nor have pronouncements of improved collaboration set the market off. However, during CTIA, a new consortium was launched with the intent of accelerating the adoption rate of video conferencing and calling. The Open Visual Communications Consortium (OVCC) has as its goal to specify standards, best practices and connectivity agreements to enable the delivery of a reliable B2B video experience that enables users to place and receive video calls beyond firewalls and across proprietary and open video platforms.

This would be a very good thing. Furthermore, by reducing or eliminating video islands,” the technology may get adopted by smaller companies. It is important for SMBs to gain access to video as a low-cost, easily available and supportive technology to their business before the adoption rate in the SMB segment improves.

All businesses will benefit if video applications work seamlessly across service-provider networks and different IT infrastructures, something Broadvox has envisioned for a very ling time. We will see if OVCC can gain the momentum required to achieve these objectives. All major video technology players and service providers need to come on board for this to be successful.

See you on Monday when I return from vacation. Having eaten out for over a week, the recipe will probably be a comfort food, which is never a bad thing.

David Byrd is vice president of marketing and sales for


and is responsible for marketing and channel sales programs to SMBs, enterprises and carriers as well as defining the product offering. Prior to joining Broadvox, David was the vice president of Channels and Alliances for Eftia and Telcordia. As director of eBusiness Development with i2 Technologies, he developed major partnerships with many of the leaders in Internet eCommerce and supply chain management. As CEO of Planet Hollywood Online he was a pioneer in using early Internet technologies to build a branded entertainment and eCommerce website company partnered with Planet Hollywood. Having over 20 years of telecom sales and marketing experience, he has held executive positions with Hewlett-Packard, Sprint and Ericsson.

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