By Craig Malloy
As your customers’ workforces become more global, collaboration technologies are even more essential to business operations. Rushing to capitalize on this, new vendors are launching technologies in hopes of taking a piece of the pie. The collaboration space is a rapidly changing one and will only become more chaotic before it settles down.
Here’s what I expect from the collaboration market in 2017:
So what does this mean for the channel?
Let’s be honest: The rapid rise of SaaS has left a good chunk of the channel in the lurch. The collaboration market is saturated with plug-and-play endpoints and services, and many resellers and distributors are reluctant to give up on the high upfront gross margins of on-premises infrastructure. But the market has charted its course, and the channel will need to get on board. These teams might not be collecting the same sums up front, but with a SaaS model, they can reach 100 times as many customers. That should be a pretty big draw.
The delivery model and convergence of technologies are also prompting some AV integrators to question their relevance. We’re willing to place our bets: Integrators won’t fade into a distant sunset anytime soon. Customers are still reliant on relationships with their AV integrators or consulting firms, which means the channel bridges an important gap in the customer experience.
Through all the change, some things will stay the same. But whether you’re a vendor, end user or channel professional, we encourage you to hold on to your hats. The collaboration space is in for some whirlwind changes.
Craig Malloy is CEO of Lifesize and is on a mission to reinvent the video communications industry. Craig started Lifesize in 2003, oversaw its acquisition by Logitech in 2009 and served as CEO until 2012. Drawn back by his unceasing passion for the industry and reinventing video technology, he returned to Lifesize in 2014.
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January 23 2019 @ 17:20:04 UTC
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