… customers talk to sales representatives, making a strong presence online and through social media more important than ever. This growing trend represents a major challenge for the channel and why we support our partners’ digital needs with programs ranging from demand generation to website syndication to social-media advice and implementation.
CP: What is a goal you have for Xerox in 2018?
DC: It’s all about profitable growth — for Xerox and its channel partners. The company is making big investments in products and technology, and with 29 new A3 and A4 products and the broadest portfolio of managed print services in the industry, Xerox isn’t just responding to change — we’re driving it with innovative products, services and partnerships.
Our commitment to our partners, and the customers they serve, is reflected across our entire value chain: from product development to employee-development programs focused on channel knowledge, to our Global Partner Program.
Partners who make the effort to become more relevant to their customers and more market-specific, and who leverage MPS and make their online presence a priority, will be well positioned to prosper and grow in 2018 and for many years to come.