Women Channel Leaders Talk Challenges, Successes

Alliance of Channel Women Channel Partners Evolution 2018

Not only is it important to make more of an effort to bring women into the tech and telco industries, but it’s critical to create an environment that makes them want to stay. The boasting about opportunities and jobs for women in STEM is everywhere, yet the reality of challenges faced by women in the workplace abound.

But that’s not going to stop women from pursuing their dream job, which is why we put together a panel that includes some of the strongest and most successful women in the channel – How Women in the Channel Can Rise to the Top – March 10, on the Channel Partners Theater stage in the expo hall at the Channel Partners Conference & Expo in Las Vegas.

Clarify360's Jo Peterson

Clarify360’s Jo Peterson

The five panelists include Marie Rourke, founder and chief channel strategist at WhiteFox Marketing; Tiffani Bova, global customer growth and innovation evangelist at Salesforce; Jo Peterson, vice president, cloud services at Clarify360; Amy Bailey, vice president, marketing at Telarus; and Tina Gravel, senior vice president at Appgate, share their insights about the upcoming presentation.

What to expect?

“We’re going to keep it real and relevant. This is a panel featuring successful female leaders and influencers who are willing to share what they know to help others grow,” Rourke, the panel moderator, told Channel Partners.

We caught up with several of the panelists for this preview of their must-see session.

Channel Partners: Why is it important to have discussions about this topic?

Jo Peterson: Inclusivity drives innovation and innovation is the very essence of our industry. Elevating the voices and perspectives of those that may be under-represented – including women and minorities – is imperative to fueling innovation.

Join these women and 100+ industry-leading speakers, more than 6,400 partners and 300+ key vendors, distributors and master agents at the Channel Partners Conference & Expo, March 9-12. Register now!
AppGate's Tina Gravel

AppGate’s Tina Gravel

Tina Gravel: Women who are coming up need to see and hear tools and techniques to assist them in their careers. Having role models and examples of women who have been able to navigate through issues and pitfalls to gain acceptance at the executive table is essential for all of us.

CP: Name some challenges that women face in the channel.

Tiffani Bova: We can’t be what we don’t see. So, seeing women and other minorities in leadership roles in the channel is the way to get more women interested in pursuing careers in tech. With Ginni Rometty stepping down from IBM and Meg Whitman now gone from HP, we seem to be going in the wrong direction. So we have to keep talking about how we can open dialogue and challenge those at the event in leadership positions to put forth a commitment that they will hire/promote x% of women/minorities over the next two to three years.

CP: Why is it important that women be represented in the channel? 

JP: Women are driving the buying decisions in organizations as well as the consumer behavior driving product development across many of the emerging areas of technology we are seeing in the channel. IoT is a great example. Back to my earlier point — inclusivity drives innovation. Diversity of thought is key to …

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