Vonage, IntelePeer Outline Key Ingredients for a Successful Business Transformation

Business Transformation

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RG: There is no one-size-fits-all approach for change and transformation, but there are key ingredients that improve the chance of success:

  1. Radical change requires support and focus from the top to the bottom of the organization. We could not have pulled off such a dramatic shift over the course of two years without everyone from our CEO to our tier 1 customer support team members understanding where we are going, why we are doing it, and understanding how they contribute to the final product.
  2. You have to have a clear vision and you must be able to explain why that vision makes sense. Without a clear vision of what the end state looks like, you can get pulled off into non-value-added activities that destroy your ability to achieve your desired change. The why becomes your north star during your transition — it serves as inspiration for moving forward and it can be very powerful when figuring out how to prioritize things and how to design different parts of your final product.
  3. You have to be all-in. There are always competing priorities, there are always other opportunities, and they are always naysayers. When you are confronted by all of these things in the middle of a two-to three-year change effort, do you stop? Do you change direction? Do you give up? You have to be willing to say no, and you have to be willing to stand up and push forward even when there are incredibly loud voices saying you are wrong.

CP: What do you hope attendees can learn and make use of from your presentation?

MD: I’ll be speaking at Channel Evolution Europe about the importance of knowing when and how to strategically pivot your business and why this is critical for a company’s future success. At Vonage, we’ve undergone a huge shift in our business from VoIP technology to business cloud communications leader, and that successful shift was driven by an understanding of when and how we needed to transform.

Companies are successful when they are able to stay ahead of the competition, keep pace with emerging technologies, and meet customers needs as they arise. This isn’t easy, and it doesn’t happen by accident. It requires agility and the ability to meet these changes head-on by transforming who you are and how you conduct business. I want attendees to walk away from this session with an understanding of how they can facilitate transformation in their own organizations.

RG: I’m personally very excited to share our story of success that will hopefully inspire and enable transformations for attendees.

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