Vonage Turns Heads with New Partner Program


Focus, point of view

… putting together a road map for their cloud strategy in all aspects for their customers’ businesses. These VARs become trusted advisers, recommending to their customers which cloud technologies will help transform their businesses. It is our goal to align with these like-minded partners, to take the approach of an ongoing consultant with them and, in turn with their customers. Right now, we have the foundation set in place to allow these strategic VARs to sell with our sales teams. We are currently adding more dedicated resources to our channel team to support pre- and post-sales to help with growth of the program. The next phase of the program will be the “sell through,” which will allow certified VAR partners to resell our next generation of cloud communication solutions to their customers.

CP: Have you received feedback from VARs?

Yes, all positive feedback. Also a lot of excitement about the types of cloud communications we can offer to their customers. Our VARs are asking us how they can position our communications APIs and AI to help their customers create better engagement with their own customers. Also how they can leverage our CC solution and our partnership with Salesforce.

CP: What do you hope to have accomplished in this role by the end of the year?

MA: My goal by the end of the year is to have a successful launch of our VAR partner program, with clear goals defined for each VAR partner to ensure their success.

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