When consulting on and selling unified communications (UC) solutions, being knowledgeable about communications and collaboration preferences and habits can give you a leg up on the competition.
This week, Fuze published a new global report titled “Productivity @ Work: The Fuze Communications Index.” The report reveals insights into how communications and collaboration technology allow organizations to reach peak productivity by facilitating an overall cultural shift in how people work.
Among the key insights:
- Video and screen-share meetings support employee engagement and are more effective by reducing the opportunity for multitasking, a proven productivity-killer. When users include a visual element, attendees stay connected for 87 percent of the meeting. Without a screen share, they only remain connected for 75 percent of the meeting.
- Across all countries, the average meeting length is just under 40 minutes, yet they often default to 30- and 60-minute blocks; therefore, users should consider switching calendar settings to 25 and 50 minutes to ensure that meetings start on time by allowing employees adequate time to get from one meeting to another.
- On average, meetings with members from one country last 19 minutes, but when adding team members from an additional country the meeting length doubles to 38 minutes. Including four or more countries triples the length of the meeting.
- Thursday at 2 p.m. is the best time to hold meetings on the West Coast, while East Coast workers’ top preference is Wednesdays at 4 p.m.
- Geographic stereotypes hold true in terms of meeting length, as southern and Midwestern teams are likely more formal and polite; thus, their meetings frequently run longer. For example, South Dakota tops the list with the longest average call length of 8 minutes and 15 seconds, and Delaware has the shortest average call length at 1 minute and 24 seconds.
For a deep dive into these findings, we spoke with Eric Hanson, Fuze’s vice president of market intelligence.
Channel Partners: What prompted the need for the report?
Eric Hanson: As we have been studying the future of work trends over the past several years, we have identified key considerations associated with the decisions that IT leaders need to make to adapt to the changes in the workforce and to new technologies. We continue to build on our research, and invest time and resources to survey broad groups around the globe to learn about new workforce trends and employee preferences. Over the years, we’ve surveyed CIOs, IT leaders, and members of the current and future workforce around the globe to help define the future of work.
|We recently compiled a list of 20 top UCaaS providers offering products and services via channel partners.|
With this survey, we wanted to identify best practices for working across global teams to enhance team productivity. We looked at global usage data reflecting employee engagement from more than 5 million global workers to find that communications and collaboration preferences are often as diverse as the workforce they support.
CP: How can UC providers make use of these findings? Do the findings suggest challenges/opportunities?
EH: As companies look to connect to a global and distributed workforce, it’s important to understand the diverse communities that make up these groups. Communications and collaboration preferences are often as diverse as the communities we have with five generations in the workplace, and four to six communication tools used on average — this is an opportunity to better understand worker preferences.
CP: What was most surprising about the findings?
EH: The big takeaway we see is …