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Top 15 Channel Manager Gerry Cull, US Signal

Title: Channel Sales Manager

Years in position: 7

Years in channel: 22

Main channel goal: “To help my partners drive revenue and make it easy for them to do business with US Signal. That is done a number of ways but one of the key areas is being responsive. Being responsive encompasses responding back to calls and e-mails as quickly as possible even if it’s a courtesy call to say that I don’t have an answer but that we’re on it, turning around price quotes and agreements quickly and being sure to follow up on any action items that come out of a customer appointment proactively.”

Biggest challenge: “Juggling customer appointments and keeping up remotely with other partner needs with little delay.”

What traits do you exhibit that you think make a top channel manager? “Focusing on whatever it takes to drive revenue for our partners. Those traits include being responsive; listening to my partners and customers on what they need; communicating and educating partners on our services, pricing, promos and tools; attending customer appointments; having flexibility; simply trying to work harder and smarter.”

Personal motto: “Always give your best and good things will happen!”

What agents say about Gerry:

“Gerry provides fast and efficient support and is always available to help us close deals with our agents. He turns around quotes within a few hours, offers competitive pricing and truly understands how to position US Signal and Telegration with the end user to maximize savings and drive revenue.”

— Heather Conaway, Executive Assistant, Telegration Inc.

“Gerry is an outstanding channel manager to work with in that he is on top of his game and still has time to create a true partnership with those that he works with. He is very quick with responses and feedback with any question or request that you may have. If he doesn’t have the answer, which he rarely doesn’t, he will be sure to do what it takes to help you.”

— Rob and Russ Baker, Sales Associate and Telecom Analyst, Secure-24 Inc.


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