The CP List: 20 Tech Channel Thought Leaders You Should Know


Twenty, 20

Ameesh Divatia

Baffle's Ameesh Divatia

Baffle’s Ameesh Divatia

Ameesh Divatia, CEO of advanced data protection company Baffle, knows all about data storage and where this technology is heading, and channel impact.

“The age of fast-moving digital transformation and data security requires channel partners to redefine who they work with,” he said. “Today’s data sharing is breaking down traditional silos, yet outdated security methods remain stuck in silos and ineffective for big-data analytics and the cloud. In fact, Gartner says that by 2020, data-centric audit and protection products will replace disparate siloed data security tools in 40 percent of large enterprises, up from less than 5 percent today.”

Encryption has been “too complicated to deploy and manage,” wasn’t designed for the scale and diversity of big data and the cloud — and is “notorious for breaking applications,” Divatia said.

“Channel partners should work with vendors that are disrupting the status quo to aggressively create and innovate to meet these changing demands of the IT market,” he said. “The impact will be from vendors that can take this data-centric approach and enable owners of sensitive data to be in control of it at all times – at rest, in memory and in use – irrespective of it being on-premise[s] or in the cloud.

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