The CP List: 20 Challenges, Tips for Channel Success in 2019


Twenty, 20

Challenge: Digital Transformation for Everyone

Optimized Channel's Michelle Ruyle

Optimized Channel’s Michelle Ruyle

In 2019, customers will be more “digitally determined” than ever before, said Michelle Ruyle, Optimized Channel’s CEO and founder. That means channel partners need to make sure they have products and services in their portfolio to help customers with their digital transformation.

“IDC says by 2023 nearly every enterprise will act like a digital native,” she said. “This means reinventing IT around a distributed cloud infrastructure, public-cloud software stacks, agile and cloud-native app development and deployment, AI as the new user interface, and new, pervasive approaches to security and trust at scale.”

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