The CP List: 20 Challenges, Tips for Channel Success in 2019


Twenty, 20

Challenge: Breaking Into the Millennial Market

The term millennial is now about as common as it gets, which makes way for a deluge of “experts” trying to tell sellers how to crack the code of this next-gen customer, Reynolds said. However, it has developed into noise that can hinder those who aren’t familiar or comfortable with this customer.

“This generation approaches and makes decisions very differently than any other, but are not impossible to obtain,” Reynolds said. “Gaining clout in this generation requires a new way of thinking and not relying on old-world ways. The main challenge here is getting in your own way.”

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